Malta Strengthens Its Position as a Leading MICE Destination: New €3 Million Support Program and Strategic Expansion in Spain & Latin America
As competition in the global Meetings, Incentives, Conferences, and Exhibitions (MICE) sector continues to intensify, destinations are seeking innovative ways to attract high-value international events. Malta has taken a decisive step forward by launching a €3 million Conferences & Expos Marketing Support Program, while simultaneously reinforcing its international presence at FITUR 2026, with a strong focus on Spain and Latin America.
These initiatives reflect Malta’s commitment to strengthening its role as a competitive, well-connected, and experience-driven business tourism destination.
A €3 Million Boost for Conferences and Exhibitions in Malta
The Malta Tourism Authority (MTA) has introduced a €3 million funding program aimed at attracting international conferences and exhibitions, particularly during off-peak and shoulder seasons.
The scheme offers financial support per accredited foreign delegate, subject to a minimum three-night stay, helping organizers reduce operational costs while encouraging longer visitor stays and increased local spending.
By targeting high-value MICE events, Malta seeks to maximize economic impact, support the local tourism ecosystem, and enhance its long-term international visibility as a business events destination.
Why Malta Is an Attractive Choice for Event Organizers
Beyond financial incentives, Malta offers a compelling mix of modern infrastructure, accessibility, and cultural appeal.
Event planners benefit from:
- A compact destination with short transfer times
- A strong selection of conference venues and hotels
- An English-speaking environment
- Reliable air connectivity across Europe
- A mature network of DMCs and event professionals
In addition, Malta provides a unique opportunity to combine business with memorable experiences - from historic venues and UNESCO-listed sites to coastal activities, gastronomy, and cultural programs that enhance delegate engagement.
Malta at FITUR 2026: Expanding Global Reach
Malta’s participation at FITUR 2026, one of the world’s leading tourism trade fairs, marked a significant step in expanding its international footprint. The destination showcased its commitment to innovation, sustainability, and high-quality tourism, while strengthening partnerships with tour operators, airlines, media, and corporate travel stakeholders.
A key priority at FITUR was reinforcing ties with Spain and Latin America, markets identified as strong growth opportunities for both business and leisure tourism.
Strengthening Relations with Spain and Latin America
By deepening collaboration with Spanish and Latin American partners, Malta is opening new pathways for:
- International corporate events and conferences
- Incentive travel programs
- Trade fairs and professional exhibitions
- Expanded cultural and commercial tourism flows
These strengthened relationships support Malta’s goal of diversifying source markets, increasing year-round demand, and positioning the country as a Mediterranean hub for Spanish-speaking travelers and organizations.
A Strategic Opportunity for Future Events
The combination of financial incentives, strong institutional backing, modern event infrastructure, and international market expansion makes Malta an increasingly attractive option for organizations planning future conferences and exhibitions.
By aligning investment with innovation and global outreach, Malta continues to build momentum as a forward-thinking MICE destination — offering event planners a setting where business objectives and high-quality experiences converge.