As November comes to an end, something special happens in Malta. The island, still glowing under the mild Mediterranean sun, begins its transformation into a festive wonderland. Streets burst into colour, nativity scenes appear in village squares, and the sound of carols fills historic churches.
For locals, Christmas is a season of community, tradition, and warmth.
For Destination Management Companies (DMCs), it marks the beginning of one of the most dynamic and opportunity-filled periods of the year.
Let’s dive into what makes Christmas in Malta so unique - and what the holiday season means for the travel and events industry.
The Start of the Holiday Season: End of November
Unlike many places in Europe, Malta begins the festive season right after mid-November, when the main city centres switch on their Christmas lights. Valletta, Sliema, St. Julian’s, and Mdina illuminate their streets, creating a magical atmosphere that lasts until early January.
For a DMC, this shift marks:
- The beginning of higher demand for festive group activities
- A rise in corporate events, incentives, team-building and gala dinners
- Early preparation for Christmas markets, themed tours and special experiences
- Coordination with hotels and venues that update menus and availability
The island’s warm climate also makes it appealing for travellers escaping colder winters - another reason the season is so busy for tourism professionals.
Maltese Christmas Traditions
Malta celebrates Christmas with a beautiful blend of Catholic heritage and Mediterranean culture. Some of the most iconic traditions include:
Midnight Mass & The ‘Priedka tat-Tifel’
On Christmas Eve, children participate in a tradition called Priedka tat-Tifel, where a young boy or girl delivers the sermon. It's an emotional and symbolic moment for families.
Presepju (Nativity Scenes)
Malta is famous for its handcrafted nativity scenes. Many families build elaborate setups at home, while towns display large mechanical versions open to the public. Some villages even organise “live” nativity scenes.
Christmas Concerts in Historic Venues
Churches and theatres host carol concerts. The Co-Cathedral of St. John, with its golden Baroque interior, often holds stunning musical performances.
Festive Food
Maltese Christmas tables are full of flavours:
- Qaghaq tal-G?asel (honey rings)
- Maltese sausage platters
- Roast meats and local wines
- Imbuljuta tal-Qastan — a warm chestnut and cocoa drink served after Midnight Mass
These traditions offer a cultural richness that groups and visitors deeply enjoy.
What the Holiday Season Means for a DMC
For a DMC like yours, Christmas season brings both opportunity and excitement:
High Demand for Hotels & Restaurants
Families and groups book early, especially for:
- Festive lunches
- Christmas Eve dinners
- New Year’s Eve gala events
Hotels release seasonal menus and minimum stay restrictions, requiring careful coordination.
Festive Group Experiences
DMCs curate activities such as:
- Christmas-themed walking tours
- Maltese food tastings
- Craft workshops (glass blowing, lace making)
- Winery lunch experiences
- Seasonal harbour cruises
Cruise Arrivals Begin to Increase
With winter cruises entering the Mediterranean, private tours and pre/post-cruise experiences rise.
Corporate Events & Incentive Groups
The end of November and December are popular for:
- End-of-year celebrations
- Incentive trips
- Team-building events
- Festive gala dinners
DMCs play a key role in designing experiences that blend culture, gastronomy, and local tradition.
Why Malta Is Perfect for Christmas
- Mild weather compared to the rest of Europe
- Beautiful lights and decorations in historic settings
- Rich traditions that travellers can experience
- English-speaking destination
- Short distances, easy logistics
- Excellent hotels and gastronomy
For families, groups, and incentive travellers, Malta offers a warm-hearted and authentic festive season.